About Strong Curves
Sculpt Strong Curves. Gain Real Strength. Live Life Fully.
Hey busy lady! I'm looking at you 👀 The burnt out mama juggling everything. The notorious wagon-faller-offer. The chronic cardio bunny wondering, "How am I doing everything right, but I still get zero results?"
Newsflash: you don't have to follow restrictive diets, confusing routines, or try to keep up with flashy 20-year-old influencers to get results. Strong Curves is built for YOUR life, your body, and your goals.
Start feeling your best, inside and out, with simple, science-backed fitness made for busy, real women.
For the busy mums, the women 35+, and everyone fed up with fitness fads - this is for you.
Life is full-on. Between work, kids, and that endless to-do list, who has time for restrictive diets, confusing plans, over-the-top workouts, or following influencers half your age? Strong Curves is built for real women who want strength, energy, and confidence - without turning their lives upside down.
No more yo-yo diets. No more guilt. No BS.
We know your hormones are shifting, your priorities have changed, and your time is precious. That's why Strong Curves gives you a plan that's simple, fun, effective - and actually sustainable. You'll find workouts that fit into nap times, lunch breaks, or after-school chaos. Nutrition that fuels you and your family (not just a "one size fits all" meal plan). And guidance that's made for women who aren't 20 anymore and have zero interest in bouncing around the living room or running on the treadmill for hours.
Strong Curves helps you:
- •Build lasting strength, so you can run after your kids, carry the shopping, and feel incredible in your own skin.
- •Stay mobile and supple, so you're comfortable and confident doing the things you love.
- •Eat better, not less—with flexible recipes and smart nutrition, even when life gets messy.
- •Prioritise you, guilt-free, and still show up fully for your family.
We keep it real—no pressure, no shame, no ridiculous "clean eating" rules. Just science-backed, enjoyable training and nutrition designed for YOUR stage of life.
Join a community of women getting stronger (inside and out) and feeling their best right now—not "one day."
Ready to finally put yourself on the list? Start your journey with Strong Curves and discover a plan that works for your real life.
Strong Curves Mission
Our mission is to make fitness simple, fun, and truly effective for busy women. We cut through the overwhelm, confusion and useless fitness fads to deliver clear, science-backed programs you can actually stick with.
Strong Curves is about meeting women exactly where they are, honouring your changing body and priorities while making workouts and nutrition fit seamlessly into real life. No BS, no impossible expectations - just lasting results, stronger bodies, and greater confidence.
We believe fitness should empower you to show up for yourself and your loved ones, stay active with your family, and break free from yo-yo cycles for good.
Simplicity. Strength. Real-life.
Meet the Founders
Shelley Darlington, Founder & Lead Trainer:
Shelley is a certified personal trainer, nutritionist, yoga teacher, and author with over a decade of experience empowering women to build strength and confidence. Known for her relatable humour, no-nonsense advice and straightforward approach, Shelley creates programs that fit real life and celebrate all body types. She's passionate about helping women build strength, feel great, and embrace lasting change without fad diets or unrealistic expectations.
Adam Herbert, Founder & CTO:
Adam brings a unique blend of sporting expertise and tech innovation to Strong Curves. Coming from a background as a strength coach in professional sports and bodybuilding, he transitioned his career to become a self-made tech entrepreneur. His focus is turning Shelley's vision into a seamless, user-friendly app that simplifies fitness for busy women. Adam is dedicated to driving innovation in women's fitness by creating practical solutions built for real life and real results.
Ready to Start Your Journey?
Join a community of real women getting stronger (inside and out) and feeling their best right now—not "one day."
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